Anchor Growth

Marketing and automation for environmental businesses

For tree care, consulting, forestry, carbon and solar businesses in the US.

Good environmental work deserves to be found. Book your Visibility & Lead Audit

Built for four kinds of field work.

Tree care and arborists

Get found on Google Maps for removals, pruning and plant health care, answer every quote request fast, and turn happy customers into reviews.

How we help tree teams

Environmental consultancies

Turn technical expertise into thought leadership, project pages that win RFPs, and a pipeline that doesn't depend only on referrals.

How we help environmental teams

Forestry and carbon

For forestry, carbon and nature-based solutions projects: explain the work clearly to buyers, funders and communities, with claims that hold up to scrutiny.

How we help forestry and carbon teams

Solar installers

Reply to every homeowner inquiry in minutes, follow up every quote, and build trust with honest, specific marketing.

How we help solar teams

The background behind the work

150

stakeholders in the room when I helped draft a city's Environment Code with UP Los Baños.

checks in the free visibility checklist, the same ones the audit runs. Get the checklist

Eight places good work goes unseen

Plate from Forestry and wood industries, 1910.

Leaks

Search and MapsInvisible when buyers searchHomeowners, developers and funders search Google, Maps and AI assistants, and find your competitors first.Check
Website and proofExpertise buried in reportsYour best work lives in technical reports and PDFs that the people who hire and fund you never read.Check
Reply speedSlow replies to inquiriesQuote requests wait hours or days. By then the buyer has called someone else.Check
Proposal follow-upProposals that go quietYou send an estimate, nobody follows up, and the job goes to whoever stayed in touch.Check
Staying in touchA referral-only pipelineWord of mouth is great until it slows down. Then there's no steady way to bring in work.Check
Website and proofA website that undersells youOutdated pages, no proof of past projects and no clear next step, so good-fit buyers leave.Check
Environmental claimsVague green claims“Eco-friendly” and “sustainable” without evidence erode trust and can create legal risk.Check
TrackingNo idea what marketing paysNobody can say which channel brought the inquiries, proposals and projects you actually won.Check

The audit checks all eight, and the free checklist turns them into 35 checks. See all 35 checks

Scattered to steady

Most environmental businesses have the pieces: a site, a profile, some referrals, a spreadsheet of leads. We pull them into one system that answers every inquiry, then grow it with ads, search and content.

Get found
SEO, Google Business Profile, Google and Meta ads, and a website that explains your work plainly.
Follow up
Every inquiry answered in minutes, every estimate and proposal followed up, one pipeline.
Build trust
Plain-language content from your field knowledge, honest reviews, claims you can back up.

Your field tally

Tap what's already true for your business. It takes a minute and shows you where to look first.

0 of 8 in place

Tap the statements that are true. The ones left over are your gaps.

Have us check it properly Or get the 35-point checklist

Compare the three ways to work with Anchor Growth Co
Pricing and plans	Visibility & Lead Audit$1,500one-time	Lead-Ready System$4,500one-time setup	Full-Funnel GrowthFrom $3,500per month, plus ad spend
What it is	A survey of how buyers find you and what happens when they ask	Your CRM and follow-up, built in your tools and tested	Ads, SEO, content and automation, run every month
Timing	Written plan after a free intro call	3–6 weeks	Monthly
Search, Maps and AI visibility	Reviewed against competitors	Google Business Profile cleaned up	Ongoing SEO and profile work
Replies to inquiries	Mystery-shopped and timed	Instant replies and missed-call text-back	Kept tuned
Estimate and proposal follow-up	Reviewed	Built as sequences	Improved monthly
Environmental claims	Checked against the FTC Green Guides	Not included	Kept specific in every ad and article
Ads	Reviewed if you run them	Not included; required before we run ads	Google, Meta or LinkedIn
You get	Written plan and a walkthrough call	Recorded walkthrough and team handover	Monthly report and strategy call
Choose	Book the audit	See the system	See growth

Visibility & Lead Audit

$1,500 one-time

What it is: A survey of how buyers find you and what happens when they ask
Timing: Written plan after a free intro call
Search, Maps and AI visibility: Reviewed against competitors
Replies to inquiries: Mystery-shopped and timed
Estimate and proposal follow-up: Reviewed
Environmental claims: Checked against the FTC Green Guides
Ads: Reviewed if you run them
You get: Written plan and a walkthrough call

Book the audit

Lead-Ready System

$4,500 one-time setup

What it is: Your CRM and follow-up, built in your tools and tested
Timing: 3–6 weeks
Search, Maps and AI visibility: Google Business Profile cleaned up
Replies to inquiries: Instant replies and missed-call text-back
Estimate and proposal follow-up: Built as sequences
Environmental claims: Not included
Ads: Not included; required before we run ads
You get: Recorded walkthrough and team handover

See the system

Full-Funnel Growth

From $3,500 per month, plus ad spend

What it is: Ads, SEO, content and automation, run every month
Timing: Monthly
Search, Maps and AI visibility: Ongoing SEO and profile work
Replies to inquiries: Kept tuned
Estimate and proposal follow-up: Improved monthly
Environmental claims: Kept specific in every ad and article
Ads: Google, Meta or LinkedIn
You get: Monthly report and strategy call

See growth

Most clients start with the audit. We build the Lead-Ready System before we run any ads, so paid leads never land in slow or missing follow-up.

Based in Libmanan, Camarines Sur
Environmental projects since 2023
shieladelacruz@anchorgrowthco.com

About the founder

Portrait of Shiela De La Cruz Shiela De La Cruz is a forestry graduate from UP Los Baños who has spent the years since 2023 on the project side of environmental work: forest extension with the DENR, Mt. Isarog Natural Park, a city Environment Code drafted with 150 stakeholders, and nature-based solutions research. She kept seeing good work stay buried in technical reports, so she built Anchor Growth Co to get it found.

She builds in HubSpot, ActiveCampaign, Klaviyo, Make and Zapier, holds three HubSpot certifications, and works with US businesses remotely. Read her story

Questions owners ask

Why environmental businesses?

Because I come from that world. I'm a forestry graduate and have worked on environmental projects since 2023, with a government environment agency and university research teams. I kept seeing good work stay invisible because nobody translated it for the people who hire and fund it.

What does it cost?

The Visibility & Lead Audit is $1,500 one-time. The Lead-Ready System is a $4,500 one-time setup. Full-Funnel Growth starts at $3,500 a month plus ad spend, which you pay directly to Google or Meta.

Why build the follow-up system before ads?

Paid leads are only worth what your follow-up does with them. We build and test the replies, follow-up and tracking first, so every inquiry an ad brings in is answered quickly and tracked to won work.

Can you help us avoid greenwashing?

We write specific, evidence-based claims and flag vague ones like “eco-friendly” or offset-based “carbon neutral” against the FTC Green Guides. We're not lawyers, so for high-stakes claims we work alongside your legal or sustainability advisor.

What don't you do?

Branding or logo design, influencer management, recruitment marketing, or daily posting on every social channel. We don't verify carbon credits or give engineering, legal or scientific advice.

How soon will we see results?

Follow-up fixes help as soon as they go live, because they work on inquiries you already get. Ads take a few weeks of testing; SEO and thought leadership build over months. Nobody can honestly guarantee a number of projects.

Get the good work found.

Start with the Visibility & Lead Audit: we search for you the way buyers do, time your replies and give you a written plan.

Book your Visibility & Lead Audit