Anchor Growth Co.
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Work

Digital marketing that brings people in. Automation that follows up.

I'm Shiela, a digital marketing specialist who also builds the systems behind it. Content, social, video, websites and SEO get attention; Make.com and CRM automations turn that attention into leads and clients.

Honest labels.Every project is tagged as client work, running in my own business, a demo or a template. Client names are kept private, so you know exactly what you're looking at.
4.6KTikTok followers grown organically
250+Lead magnets delivered automatically
31Make.com scenarios built
3HubSpot certifications

Digital marketing

Getting the right people to notice you, and making a strong first impression.

  • Content & socialContent calendars, Canva design and posting across Facebook, Instagram, LinkedIn and TikTok
  • Short-form videoTrend-aware editing and AI video for Reels, TikTok and YouTube
  • Websites & e-commerceWordPress, Squarespace and Shopify design and editing
  • SEO & inboundHubSpot-certified inbound strategy, SEO, AEO and GEO

Marketing automation

Making sure every lead is captured, followed up and measured, automatically.

  • WorkflowsMake.com, Zapier and Power Automate scenarios with safety nets and error handling
  • CRMHubSpot, Airtable and Google Sheets set up as a real pipeline
  • EmailNurture sequences, reminders and onboarding in Gmail, Brevo and Nitrosend
  • AIGemini-powered replies, drafts and lead qualification that sound human
Featured case study · Marketing + automation

From TikTok views to an email list, on autopilot

My own content engine: short videos build the audience, free guides turn viewers into subscribers, and a Make.com automation delivers every guide in seconds.

Marketing

Short, practical TikTok videos on marketing and automation, each offering a free guide.

Automation

Every request is logged to Sheets and the right guide is emailed instantly, day or night.

Result

4.6K followers, 26.8K likes and 250+ guides delivered with no manual sending.

TallyGoogle SheetsGmailGoogle Sheets

In one recent 4-day stretch the automation made 50 deliveries, each finished in about 2 seconds, including overnight. The same approach works for any business that uses content to attract leads.

What a viewer experiences

  1. Watches a TikTok videoA quick, useful tip with a free guide on offer
  2. Taps the link and fills in a short formName, email and which guide they want
  3. About 2 seconds laterThe guide is in their inbox
  4. Joins the email listReady for future tips, templates and offers
Watch on TikTok
Day 22: a simple AI automation for identifying cold, warm and hot leads
Learning in public

I share my marketing and automation learnings online.

On TikTok and YouTube I break down the automations and marketing systems I build, step by step, so you can see exactly how I think before we ever work together.

  • This video: an AI automation that sorts new leads into cold, warm and hot, the same idea behind my AI lead qualification build.
  • 4.6K followers and 26.8K likes on TikTok, built one practical tip at a time.
  • Free guides for every build, delivered automatically by the system in the featured case study above.
Follow on TikTok Watch on YouTube
Case studies

Marketing work and automation builds

Accounting firm • Brisbane, AustraliaClient work

Social media & content for an accounting firm

A full, on-brand content feed that turns tax deadlines and finance tips into posts small-business owners actually stop for.

Content strategy, SEO & social
Content strategyCanva designSocial mediaSEO
How it works
Challenge
The firm needed a consistent, professional presence that explained tax and finance topics in plain language, without the team writing posts themselves.
What I built
A content calendar built around key dates in the Australian financial year (EOFY, super contributions, tax deadlines), with branded Canva templates, captions and supporting SEO content.
Result
A recognisable, consistent feed with timely, useful posts every month.
Homepage of the Shopify store designed for an e-commerce sticker and art-supplies brand
E-commerce • Sticker & art-supplies brandClient work

Store, video & social for a sticker brand

A Shopify store that leads with the customer's goal, plus short-form videos that make the products look as good on screen as in hand.

“You make my stickers videos look so much cuter”
Shopify designVideo editingTikTok & ReelsSocial media
How it works
Challenge
The brand needed an inspiring online store and had plenty of product footage, but no time to turn it into engaging content.
What I built
Shopify homepage design, navigation and conversion copy (“Make your art. Then show the world how.”), plus trend-aware Reels and TikTok edits with storytelling through on-screen text, and ongoing social support.
Result
A polished store ready for social traffic, and videos the owner was genuinely happy to post.
View the case study
Sales • BookingRunning in my business

Discovery-call engine

Every booked call gets a personal confirmation in about two minutes, plus reminders and no-show rescue, with nothing typed by hand.

5 connected scenarios, live 24/7
TallyGoogle SheetsWait 90sGoogle CalendarGemini AIGmail
How it works
Challenge
Booking a call meant copying details from the form, finding the Calendly event, writing a confirmation and remembering reminders.
What I built
Instant intake and an AI-written confirmation, an hourly safety net for bookings the first step missed, a 7 AM same-day reminder, a 1-hour reminder and a no-show rebooking email.
Result
Every lead is logged, confirmed and reminded automatically, with a confirmation that references what they asked for.
IT services businessClient work

Content & social for an IT services firm

A clearer message and a consistent posting rhythm for a technical business that struggled to explain what it does.

Content & digital marketing
ContentSocial mediaBrand messaging
How it works
Challenge
The business had expertise but no clear, consistent way of communicating it online.
What I built
Messaging clarity, content planning and social media execution across its main channels.
Result
A clearer, more consistent brand presence that's easier for prospects to understand.
View the case study
Make.com scenario routing content from Notion to LinkedIn, Facebook and Instagram
Marketing • Social mediaRunning in my business

AI social publishing pipeline

Content is planned in Notion and Airtable, drafted by Gemini, approved by me, then published to LinkedIn, Facebook and Instagram.

3 platforms from one approval
Make.comGemini AINotion & AirtableMeta & LinkedIn APIs
How it works
Challenge
Posting consistently across three platforms took hours of writing, formatting and copy-pasting each week.
What I built
A content board feeds Gemini for platform-specific drafts. An approval step keeps a human in the loop, a router publishes to each platform and the board is updated automatically.
Result
Consistent posting across three channels, with every post still reviewed first.
Finance • Cash flowRunning in my business

Overdue invoice chaser

Late invoices get a friendly day-1 nudge, a day-7 follow-up and a day-14 final notice, without the awkward chasing.

3-stage escalation, daily at 9 AM
Daily 9 AMGoogle SheetsRouterGmailGoogle Sheets
How it works
Challenge
Chasing late payments was uncomfortable and easy to put off.
What I built
A daily check of the invoice tracker works out how overdue each invoice is and sends the right email for that stage. Each stage is recorded, so no one gets the same reminder twice.
Result
Every unpaid invoice is followed up on schedule, politely, with a payment link.
Own brand • WordPressRunning in my business

The Anchor Growth Co. website

This site: designed, written and optimized for search and AI answers, with automation built into every form.

WordPress, SEO, AEO & GEO
WordPressSEO / AEO / GEOCopywritingStructured data
How it works
Challenge
The old site was generic and its blog had technical SEO problems, from duplicate headings to wrong search listings.
What I built
A full redesign with clear positioning, structured data, FAQ markup, rebuilt blog posts, a two-currency store and forms connected to email automation.
Result
A faster, clearer site built to rank in search and be cited by AI tools.
View the case study
Multi-location businessProspect demo

Multi-branch content & broadcast system

Head office creates on-brand content once, and every branch receives it, with follow-ups when a branch doesn't act.

4 scenarios across HQ and branches
AirtableGemini AIPlacidGmailAirtable
How it works
Challenge
A prospective multi-branch client needed consistent branding and announcements across locations without chasing managers.
What I built
AI-drafted content with auto-generated graphics (Placid), approval and publishing, a broadcast to every branch, and automatic follow-ups and escalation.
Result
Built as a demo for a prospective client: a working system that keeps every location on brand and on time.
CRM • Lead routingDemo

Form-to-HubSpot lead routing

New leads are sorted, created in HubSpot and added to the right Brevo sequence the moment they submit a form.

HubSpot + Brevo kept in sync
TallyRouterHubSpotBrevo
How it works
Challenge
Leads had to be entered into the CRM and email tool by hand, so follow-up was slow.
What I built
Form answers decide the route: the contact is created or updated in HubSpot and added to the matching Brevo list and sequence.
Result
A working demo of how every lead can reach the CRM and the right nurture sequence automatically.
Client onboardingTemplate

Client Onboarding Autopilot

Mark a client as YES and they get a personal welcome email, a shared Drive folder and clear next steps.

Now sold as a template
Google SheetsGemini AIGoogle DriveGmailGoogle Sheets
How it works
Challenge
Every new client meant rewriting the same welcome email and creating folders by hand.
What I built
A 5-module scenario that writes a personal welcome with Gemini, creates and shares a Drive folder, sends from Gmail and logs it.
Result
Polished onboarding in minutes, now available as a template.
See the template
What clients say
“They have been very proactive in providing solutions to my marketing problems and approach it the modern way. My business's online visibility and client inquiries have improved a lot.”
Linda D. · CEO, e-commerce sticker brand
Message from Linda: I don't know how you do it Shiela but you make my stickers videos look so much cuter
How I work

Marketing and systems, built to work together.

Attention with a next step

Every post, video or page leads somewhere: a guide, a booking or an offer.

Safety nets

Backup checks catch what the first step misses, so no lead slips through.

Human-sounding AI

Prompts are written to sound like a real person, never like a robot.

People stay in control

Approval steps wherever it matters, like reviewing posts before they publish.

More builds

Smaller systems and step-by-step guides

AI lead qualificationScores leads as cold, warm or hot with AI before sales review. Featured in my TikTok video above. AI-personalised outreachProspects in a sheet get a researched first email and follow-up, written by Gemini. Telegram → Sheets transaction loggerLogs transactions and announces them in Telegram in real time. Lead capture & follow-up (levels 1–2)Tally → Make → Sheets → Gmail, built at two levels. Lead-to-lifecycle tracking (Zapier)Qualification through lifecycle stages, end to end in Zapier. Script & caption generatorTurns a topic list into video scripts and captions with Gemini.

Browse all design, video and web samples on Google Drive

Need marketing that brings leads in, and a system that follows up?

Book a free 30-minute Funnel Leak Check. We'll look at both your marketing and your follow-up, and find the biggest gap first.

Book your free Leak Check
Shiela De La Cruz, founder of Anchor Growth Co.
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